We’re also launching Idea ads, the promoted version of Idea Pins! You as a creator can now create an Idea Pin and promote it to not just your own audience but across Pinterest using our ads platform. We know many of you are already working with brands on Pinterest and are eager to work with more! This tool will let you share your existing brand relationships and has the potential to create opportunities with other brands as well! F or more information on the Paid Partnership tool, be sure to check out our Help Center article and our Newsroom post. Idea ads are an immersive, multi-page format designed for advertisers to showcase ideas in action. If you’re working with a brand, they can also now promote your branded content once they have approved of the tag, which can help boost your following and draw in greater impressions! This exciting new feature allows Creators to level up to an “expert status” and gain more credibility among other Pinterest users and brands.

The paid partnership tool is a way to disclose any paid branded relationships directly in your Idea Pins. The paid partnership tool is a feature that lets you tag a brand you have a sponsorship or branded content relationship with.

Hi Creators! We are excited to announce the launch of our paid partnership tool !

Pinterest idea ads